Copyright © 2026 JustRupee. All rights reserved.
A Digital Lending Platform of Sehgal Televisions Private Limited.
RBI-Registered Non-Banking Financial Company
These Terms and Conditions (“Terms”) form a legally binding agreement between you (“Applicant”, “You”, “Your”) and Sehgal Televisions Private Limited, a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India, which operates its digital lending platform under the brand “Just Rupee”. These Terms govern your access to, and use of, the Just Rupee website, mobile application, and all related digital services (together, the “Platform”), as well as your submission of a loan application and the availing of any credit facility through the Platform.
BY ACCESSING THE PLATFORM, CREATING AN ACCOUNT, OR SUBMITTING A LOAN APPLICATION, YOU CONFIRM THAT YOU HAVE READ, UNDERSTOOD, AND UNCONDITIONALLY AGREED TO BE BOUND BY THESE TERMS, THE PRIVACY POLICY, AND ANY OTHER POLICY JUST RUPEE PUBLISHES, AS UPDATED FROM TIME TO TIME. IF YOU DO NOT AGREE TO THESE TERMS, OR ANY PART OF THEM, PLEASE DO NOT USE, ACCESS, DOWNLOAD OR INSTALL THE PLATFORM OR ANY PART OF IT.
These Terms are to be read together with your Loan Agreement, Key Facts Statement, Sanction Letter, and Privacy Policy, all of which together form the complete contractual framework governing your relationship with Just Rupee.
I. INTRODUCTION AND PLATFORM OVERVIEW
Just Rupee is the proprietary digital lending brand and platform of Sehgal Televisions Private Limited, an NBFC registered with the Reserve Bank of India. Every loan offered, processed, sanctioned, and disbursed through Just Rupee is extended directly by Sehgal Televisions Private Limited, and every credit decision rests solely with it.
Just Rupee is designed to give eligible individuals in India a simple, paperless, and digitally enabled way to borrow. Through the Platform, you can submit a loan application, complete KYC verification, receive a loan offer, execute your loan agreement, and manage your loan account, all through a secure digital interface.
The “Just Rupee” name, its logo, and every associated trademark, service mark, and other intellectual property belong solely to Sehgal Televisions Private Limited. Unauthorised use, reproduction, or imitation of the Just Rupee brand or identity is strictly prohibited and may result in legal action.
Submitting an application through Just Rupee does not amount to automatic approval of any loan or credit facility. Sehgal Televisions Private Limited retains sole and absolute discretion to approve, decline, modify, or cancel any application, including the loan amount, tenure, interest rate, and other terms, subject to applicable law and RBI directions. No reason is required to be given for a rejection unless mandated under applicable law.
II. ELIGIBILITY
To use the Just Rupee Platform and apply for a loan, you must satisfy all of the following:
We may verify your eligibility at any time and may suspend, close, or reject your application or account if any eligibility condition is found unsatisfied, misrepresented, or no longer met. Use of the Platform through automated bots, scripts, or other non-human means is strictly prohibited.
III. ACCOUNT CREATION AND SECURITY
To use the Platform and apply for a loan, you will be required to register with your mobile number and complete verification through a One Time Password (OTP), or such other authentication method as Just Rupee adopts in compliance with applicable law.
By creating an account, you agree that:
Just Rupee shall not be liable for any loss or damage arising from your failure to safeguard your account credentials, or from any unauthorised use of your account resulting from your own negligence or non-compliance with these Terms.
Just Rupee reserves the right to suspend or close your account at any time, with or without notice, if there are reasonable grounds to believe the information you provided is false, incomplete, or misleading, or if you have violated these Terms or any applicable law
IV. LOAN APPLICATION AND CREDIT ASSESSMENT
The Just Rupee Platform allows you to submit a loan application to Sehgal Televisions Private Limited for assessment and consideration. By submitting an application, you authorise Just Rupee, and its employees, agents, representatives, service providers, and authorised third parties, to:
Sehgal Televisions Private Limited will assess your application using its internal credit evaluation models, risk frameworks, and applicable regulatory guidance. Submission of an application does not create any obligation on Sehgal Televisions Private Limited to sanction a loan, and the final credit decision rests entirely at its discretion. No representation or guarantee is made that any application will be approved or disbursed.
If your application is declined, Just Rupee is not required to provide reasons for the decision, except as mandated under applicable law.
V. DECLARATION OF ACCURACY AND YOUR OBLIGATIONS
By submitting an application or using the Platform, you declare, represent, and warrant that:
Any misrepresentation, concealment, or furnishing of false or incorrect information entitles Just Rupee to reject your application, cancel or recall the loan, and initiate such civil, criminal, or regulatory action as may be appropriate under applicable law.
VI. END-USE OF THE LOAN
You agree and undertake that the credit facility sanctioned and disbursed under these Terms shall not be used, directly or indirectly, for:
Any credit facility will be provided only in the manner permitted and sanctioned by the Reserve Bank of India and other applicable regulatory authorities. If a loan is cancelled after disbursement, you remain liable to pay proportionate interest, fees, charges, and all other dues on the outstanding loan amount, in accordance with the Sanction Letter, Key Facts Statement, Loan Agreement, and applicable law.
VII. HOW WE WILL COMMUNICATE WITH YOU
By registering on and using the Just Rupee Platform, you authorise Just Rupee, and its employees, agents, representatives, and authorised service providers, to contact and correspond with you through:
Such communications may relate to your loan application, loan account, repayment schedule, customer support, collections, recovery, legal or regulatory notices, and promotional offers or products of Just Rupee, where you have given consent for the same.
By registering on the Platform and providing your mobile number, you authorise Just Rupee to send transactional SMS, OTP communications, and service notifications even if your number is registered under the Do Not Disturb (DND) or National Customer Preference Register (NCPR) services, to the extent permitted under applicable law.
You may withdraw your consent for promotional communications at any time by writing to care@justrupee.com. Such withdrawal will not restrict communications that are transactional, service related, legal, regulatory, or otherwise required for administering the loan or enforcing contractual rights.
VIII. DOCUMENT RETENTION
All documents and records submitted through Just Rupee, including photographs, selfies, video KYC recordings, application forms, declarations, and electronic records, whether in electronic form, may be retained by Just Rupee in accordance with applicable law, internal record-retention requirements, and regulatory directions.
Documents and records retained in this manner will not be required to be returned to you, and you expressly waive any claim in respect of them, subject to applicable statutory rights.
All data and documents are stored on servers located in India, in compliance with applicable data localisation requirements under RBI directions and applicable law.
IX. DATA PRIVACY AND PROCESSING OF PERSONAL DATA
All personal information and sensitive personal data collected during your application process, and throughout the tenure of your loan, is collected, stored, processed, used, disclosed, transferred, and retained by Just Rupee in accordance with applicable law, including the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and applicable RBI directions.
By using the Platform and submitting your application, you authorise Just Rupee to share your personal data, on a need-to-know basis and strictly for the purposes described in the Just Rupee Privacy Policy, with:
Sharing of personal data with any third party is subject to appropriate confidentiality obligations. Explicit consent will be obtained before sharing your personal information with a third party, except where such sharing is required under a statutory or regulatory mandate, or is otherwise permitted by law.
Your rights over your personal data, including the right to access, correct, withdraw consent, and request deletion, are described in detail in the Just Rupee Privacy Policy available at www.justrupee.com. The Privacy Policy is incorporated into, and forms a part of, these Terms.
X. SUBMISSION TO REGULATORY AND STATUTORY BODIES
You authorise Just Rupee to submit your application form and other relevant documents and information to:
You consent to receive information, alerts, and updates from the Central KYC Registry and other such authorities through SMS, email, or other electronic communication, at your registered contact details.
XI. ELECTRONIC RECORDS, DIGITAL SIGNATURES, AND OTP AUTHENTICATION
You agree and acknowledge that electronic records, OTP-based confirmations, digital acceptance, electronic signatures, and electronic authentication used in relation to any application or loan document through Just Rupee are valid, binding, and enforceable to the fullest extent permitted under applicable law, including the Information Technology Act, 2000.
You agree that electronic acceptance of these Terms, the Loan Agreement, and all ancillary documents through Just Rupee carries the same legal force and effect as execution of a written and signed physical document.
You are solely responsible for maintaining the confidentiality of any OTP, PIN, password, or access credential used on the Just Rupee Platform, and must promptly notify Just Rupee at care@justrupee.com of any suspected unauthorised access or misuse.
XII. KYC AND ANTI-MONEY LAUNDERING COMPLIANCE
You agree to furnish such KYC documents, information, and declarations as may be required under RBI directions, the Prevention of Money Laundering Act, 2002, CKYC norms, and any other applicable legal or regulatory framework, without objection.
You declare and confirm that:
Just Rupee reserves the right to undertake enhanced due diligence, and to suspend, terminate, or report any transaction or relationship, in case of suspected money laundering, terrorist financing, fraud, or breach of applicable KYC or anti-money laundering regulations, to the relevant authorities.
XIII. THINGS YOU MAY NOT DO
In addition to the other restrictions in these Terms, you agree not to, by any means:
Just Rupee reserves the right to close your account and take appropriate legal action if you breach any of these restrictions.
XIV. LICENCE AND ACCESS
Subject to your compliance with these Terms, Just Rupee grants you a limited, non-exclusive, non-transferable, and revocable licence to access and use the Platform, solely to submit a loan application and avail related services. No other right or licence is granted, whether express or implied.
This licence does not permit you to:
Any unauthorised use of the Platform will immediately terminate the licence granted by Just Rupee and may result in legal action.
XV. INTELLECTUAL PROPERTY
All content, technology, software, design, interfaces, branding, trademarks, and other intellectual property available on or through the Just Rupee Platform belong to Sehgal Televisions Private Limited and are protected under applicable Indian intellectual property law.
Nothing in these Terms confers on you any licence or right in respect of Sehgal Televisions Private Limited’s intellectual property, other than the limited access licence described above.
XVI. LIMITATION OF LIABILITY AND DISCLAIMER
The Just Rupee Platform, and all services provided through it, are made available on an “as is” and “as available” basis. Sehgal Televisions Private Limited makes no representation or warranty, express or implied, as to how the Platform operates, the accuracy or completeness of its content, or the availability or continuity of its services.
To the maximum extent permitted by applicable law, Sehgal Televisions Private Limited shall not be liable for:
The total liability of Sehgal Televisions Private Limited for any claim under these Terms shall, to the maximum extent permitted by applicable law, not exceed the fees actually paid by you to Just Rupee in connection with the specific transaction giving rise to the claim.
Just Rupee does not guarantee that access to the Platform will be uninterrupted, error-free, or free from viruses or other harmful components. You are responsible for implementing adequate safeguards on your own systems and devices.
XVII. INDEMNITY
You agree to defend, indemnify, and hold harmless Sehgal Televisions Private Limited, and its officers, directors, employees, agents, representatives, and authorised service providers, from and against any claim, demand, loss, damage, liability, cost, or expense, including reasonable legal fees, arising out of or related to:
This indemnification obligation shall survive the termination of these Terms and your use of the Platform.
XVIII. THIRD-PARTY LINKS AND SERVICES
The Just Rupee Platform may contain hyperlinks or redirections to third-party websites, applications, or services. These are provided solely for your convenience. Just Rupee does not monitor, endorse, or control the content, privacy practices, or terms of use of such third-party platforms.
Your interaction with any third party accessed through the Platform is entirely at your own risk. Sehgal Televisions Private Limited disclaims all liability for any loss or damage arising from your use of a third-party website, or your reliance on information found there. You are strongly advised to review the terms and privacy policy of any third-party platform before submitting personal or financial information.
XIX. PROMOTIONS AND REFERRAL PROGRAMMES
Just Rupee may, from time to time, introduce promotional offers, referral programmes, or reward schemes to promote the Platform and its services. All such offers are subject to these Terms and any additional terms specific to that offer, which will be communicated to you through the Platform.
Just Rupee reserves the right to modify, suspend, discontinue, or withdraw any promotional offer or reward scheme at any time, at its sole discretion, without prior notice. No promotional offer creates a contractual right to a loan, discount, or other benefit unless expressly stated.
XX. COOLING-OFF PERIOD
In accordance with the guidelines prescribed by the Reserve Bank of India, you are entitled to a cooling-off period of 1 (one) day from the date your loan is disbursed. During this period, you may cancel or exit the loan agreement without incurring any penalty or additional charge, by repaying only the principal amount disbursed to you. To avail this facility, you must submit a cancellation request in writing to care@justrupee.com, or through the Just Rupee Platform, within the cooling-off period.
XXI. FORCE MAJEURE
Sehgal Televisions Private Limited shall not be liable for any failure or delay in performing an obligation under these Terms where such failure or delay is caused by circumstances beyond its reasonable control, including acts of God, natural disasters, pandemics, epidemics, fires, floods, earthquakes, wars, civil unrest, strikes, government or regulatory action, or failures of power, telecommunications, or a third-party service provider.
In such circumstances, the affected party will endeavour to resume performance as soon as reasonably practicable, and will notify the other party of the nature and expected duration of the event.
XXII. AMENDMENTS AND UPDATES
Sehgal Televisions Private Limited reserves the right to amend, revise, or update these Terms at any time, subject to applicable law and regulatory requirements. The revised Terms will be published on the Just Rupee website and mobile application.
Continued use of the Just Rupee Platform, or submission of any application, after publication of revised Terms constitutes your acceptance of the revised Terms. You are advised to review these Terms periodically. Just Rupee may, though it is not obliged to, notify you of material changes through the Platform or by email.
XXIII. GOVERNING LAW AND JURISDICTION
These Terms, and any dispute or claim arising out of or in connection with them, are governed by and construed in accordance with the laws of India, without reference to conflict of law principles.
Subject to any mandatory arbitration provision under the Loan Agreement, the courts at New Delhi shall have exclusive jurisdiction to adjudicate any dispute, claim, or controversy arising out of or in connection with these Terms.
XXIV. SEVERABILITY AND WAIVER
If any provision of these Terms is held by a court of competent jurisdiction to be unlawful, void, invalid, or unenforceable, that provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect to the maximum extent permitted by law.
The failure of Sehgal Televisions Private Limited to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision, unless acknowledged and agreed to in writing by an authorised representative.
XXV. ENTIRE AGREEMENT
These Terms, together with your Loan Agreement, Key Facts Statement, Sanction Letter, and Privacy Policy, constitute the entire agreement between you and Just Rupee/Sehgal Televisions Private Limited with respect to the subject matter of these Terms, and supersede all prior representations, understandings, or agreements, whether written or oral, relating to the same subject matter.
XXVI. GRIEVANCE REDRESSAL
If you have a complaint, feedback, or concern relating to the Just Rupee Platform or any service provided through it, you may contact our Grievance Officer using the details below:
Grievance Officer: Just Rupee (Sehgal Televisions Private Limited)
Email: gro@justrupee.com
Website: www.justrupee.com
Working Hours: Monday to Friday, 10:00 AM to 6:00 PM
We aim to acknowledge and respond to all grievances within 48 to 72 hours of receipt. If you are not satisfied with the resolution provided, you may escalate the matter to the appropriate regulatory authority, including the Reserve Bank of India’s Integrated Ombudsman Scheme, as applicable.
Applicant Declaration
I/We confirm that I/we have read, or have had read and explained to me/us, these Terms and Conditions, the application form, and all other material made available on the Just Rupee website and/or mobile application in English and/or Hindi, and that I/we have fully understood their contents. I/We agree to be bound by these Terms and every applicable policy of Just Rupee and Sehgal Televisions Private Limited, as amended from time to time. I/We declare that all information provided by me/us is true, correct, complete, and up to date, and I/we accept full responsibility for any consequence arising from any inaccuracy or omission in the information provided